Get Your Meta Pixel ID
Go to the Meta Events Manager.
Select your data set or click Connect data to create a new pixel.
Copy the Pixel ID (a long string of numbers) from the settings or data source overview.
Add the Pixel Tag in Google Tag Manager
Open Google Tag Manager and select your web container.
Click Tags on the left menu, then click New.
Click Tag Configuration and choose Discover more tag types in the Community Template Gallery.
Search for Facebook Pixel, select the official template, and click Add to workspace.
Paste your Pixel ID into the template settings and leave the event type set to PageView.
Set the Trigger and Publish
Click Triggering below the tag configuration.
Select All Pages so the base pixel fires across your entire site.
Name your tag (e.g.,
Meta Pixel - PageView) and click Save.Click Submit in the top right corner of Google Tag Manager, then click Publish to make it live.