If you are doing facebook advertising, consider leveraging the powerful Facebook Lead Ads system on facebook. Lead Ads can directly integrate with your EWS Backoffice, allowing real time leads to populate your contact database, send out ebooks, newsletters, or register for webinars!
Ad Leads is powerful because you can put your opt-in form DIRECTLY inside facebook, without having to link to an external website in hopes people click the link, visit, and opt-in there. Imagine your eBook or True Health Webinar opt-in form right inside facebook! Whats more is that Facebook auto-populates the opt-in form with the prospects Facebook profile info, making it super easy for them to submit!
The setup of this can be a little daunting to the non-tech-savvy. Some members have opted to hire a PPC professional to help them run and manage their ads, then the PPC professional can follow our integration guide with ease.
If you are quite new to this, you might want to do some studying with a guide on How to Use Facebook Lead Ads. This guide assumes you already have Facebook Business Page and Lead Ads setup.
How it works
Your leads will come from Facebook Lead Ads, pass through a third party service called Zapier (requires paid plan @ $24.99/mo), then land in your EWS database, which sends out any ebook/newsletter/webinar you have configured, then you are notified on your ENAGIC•MOBI app!
Will this setup ever get easier?
We understand the 20 steps below are a lot for most non-techies to complete. We also understand it kinda sucks to pay Zapier 25 bucks a month for it. We are looking for ways to make the setup and integration both easier and free! We don't have any kind of ETA, so for now, the below steps are best we got - but know that we're lookin out for you! We'll be sure to let you know when we have a free and easier method so you can switch over to it later!
STEPS TO INTEGRATE
1. Setup your Facebook Lead Ad(s) for your purpose. It may be ebook optin to ECO website, or webinar optin to True Health Webinar, or newsletter on the E2 website, it's your call.
2. Register a new account at www.zapier.com. They do charge for the Facebook Lead Ads integration, 24.99/mo or 19.99 if paid annually.
3. From the main menu, click on MAKE A ZAP button
4. Click "name your zap" in upper left and type in a name like EWS ECO EBOOK
5. Choose App & Event > Facebook Lead Ads
6. Choose Trigger Event > New Lead
7. Click Continue
8. Choose or Add your Facebook Lead Ads account
(If adding, simply follow the prompts to link your facebook account to Zapier.)
9. Click Continue
10. Customize Lead > Select the Business Page & Form
You can create custom forms inside Facebook Lead Ads and select them here.
11. Click Continue
12. Click Test Trigger
This step merely tests to be sure it's able to grab data from Facebook, to proceed click test trigger
You might not have any data yet to test with, in which case you'll see an error. The error will tell you to visit the testing tool to create a new lead, please follow the instructions until your test trigger works. You could skip test, but that will cause problems later in setup.
13. After reviewing the Data from the test, click CONTINUE
14. Do this ... choose Webhooks by Zapier
15. Choose Action Event: POST
16. Click Continue
17. Customize Request - Fill out the form as seen below
Payload Type: Form
email / fullname / phone (optional) / optin_dt / leadsource should all be selected from your facebook data
apikey: In your backoffice, under Contact Manager, you'll find your API KEY at the bottom of the page. Make sure it's accurate!!!
zap: 1 (do not change, must include)
optin_ebook (optional): This tells EWS to automatically send an ebook to your lead. Your membership will need access to the ebook you choose for this field in order for it to work. Verify which ebooks you have access to by visiting Contact Manager -> Add Contact and see which ebooks are not greyed out.
POSSIBLE VALUES: health, eco, biz, cheatsheetoptin_campaign (optional): This tells EWS to automatically subscribe and send your lead any campaign in your backoffice. You might have built your own custom campaign or you might want to send out the Health Awareness Newsletter (4) pre-made campaign. The value you put here is the ID Number of the campaign. You can find the ID number in your backoffice under Marketing System > Campaign Manager. If you want multiple campaigns, put in a comma-delimited list like 4,10,15
lang (optional): Two letter language code of your advertisement. ie: fr, es, de, it, etc. default: en. Changing this data to another language will send ebooks and newsletters in that language if available and if your account membership has access to them.
group (optional): single group name or comma separated list of any groups you want all new leads to have. For example, if you were doing 2 facebook ads, one for biz and one for eco, you might group them as FB BIZ and FB ECO respectively
The rest of the options on this page, leave as default.
18. Click Continue
19. Click Test & Continue
If all previous steps have been completed accurately, then your test will be successful and your ENAGIC•MOBI mobile app will have lit up telling you about your new prospect.
20. Turn On and Activate Facebook Lead Ads!
You are set to go! Feel free to create more zaps for different Facebook Lead Ads. If you wanted to help your team get going on this, you can share them this article, or you can actually share your zap by clicking the SHARE button on your zap. Just make sure they edit the DATA in the POST step to include their API KEY, it MUST come from THEIR EWS account!
ENJOY FULL INTEGRATION!