This article will not get into how to use Google Tag Manager itself, but rather focus on how to track special events the website will emit.
Google will give you the Global Site Code, for which you'll want to paste into your settings here: https://app.enagicwebsystem.com/backoffice.php?section=websitemanager&getsec=tracking
Tracking Special Events
For most of the things you will want to track, a simple trigger setup on Page View with a portion of the URL pasted in will work. However, for specific things, you'll need to use History Change instead of Page View setup.
You'll find History Change trigger here in Google Tag Manager
The special History Change events and the URL snippet you'll need to target are as follows:
WEBSITE
Opt-in ebook:
?success=ebookOpt-in contact form:
?success=contactOpt-in cheatsheet:
?success=cheatsheetComment Added:
?success=comment
CART
Calculate Shipping & Tax:
?success=cart-calculateOnline Order Begin Checkout:
?success=cart-checkout-beginPaper-based Order Complete:
?success=cart-checkout-complete
(this happens when a person orders from a country that does NOT have ecommerce - the end user is instructed that their order has been received and they'll be contacted to complete the order)
Google Ad Conversion Tracking
Ad Conversion Tracking is a bit different from standard Tag Manager tracking. With Ad Conversion, you need to specifically setup conversion events for what you want to track. The 3 events are:
addToCart
beginCheckout
purchase
We have implemented a very easy way to integrate these 3 conversion tracking codes into your website. Once you have generated the event in your Ad Conversion area in Google, you copy the code they tell you to paste into your website and put it in the right box here: https://app.enagicwebsystem.com/backoffice.php?section=websitemanager&getsec=tracking
