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How to set up a Facebook Business Page
How to set up a Facebook Business Page

Short guide on how to set up a Facebook Business Page

Jeff Delgado avatar
Written by Jeff Delgado
Updated over a week ago

Facebook has a massive audience of around 2.5 billion monthly users so it is essential that you join the 140 million businesses that already use Facebook and take advantage of this huge audience. Creating a Facebook business page can be done in a few simple steps.

EWS already has the photos, text and ideas you need to build your Facebook business page. Follow the steps below to get your Facebook Business Page up an running today.

You need to log into your personal Facebook account to create a Facebook Business Page. Don’t worry as the information from your personal account will not be publicly visible on your business page.

So, if you’re not already logged into your personal account, log in now, then follow the Page creation steps.

Step 1: Sign up

Select the type of page you want to create: business/brand or community/public figure. In this post, we know you’re creating a page as an Enagic Distributor, so click the Get Started button for that option.

Next, enter your business information. For your page name, use your business name or the name people are likely to search for when trying to find your business.

For category, type a word or two that describes your business and Facebook will suggest some options. If your business falls into more than one of the category options, choose the one your customers are most likely to think of when they think about your business.

Once you choose your category, the box will expand to ask for a few further details, like your address and phone number. You can choose whether to make this information public, or to show only your city and state.

When you’re ready, click Continue. Note that doing so indicates your acceptance of Facebook’s Pages, Groups and Events Policies, so you might want to check those out before you proceed.

Step 2. Add Pictures

To start you need to upload a profile photo and cover image to your Facebook page.

It’s important to create a good visual first impression, so you should choose wisely here and make sure the photos you choose align with your brand and are easily identifiable with your business.

You’ll upload your profile image first. This image accompanies your business name in search results and when you interact with users. It also appears on the top left of your Facebook page.

If you have a recognizable brand, using your logo is the best way to go but if you are representing the business yourself then a picture of your face will work wonderfully.

Your Facebook profile picture should be a square at least 170 x 170 pixels. It will be cropped to a circle, so don’t put any critical details in the corners.

Once you’ve chosen the photo your want to upload, click Upload Profile Picture.

Now it’s time to choose your cover image, the most prominent image on your Facebook business page and runs along the top of the Facebook Page.

If you want to create your own cover image then the recommended size is 720 x 315 pixels however as an Enagic Web System member you can use an image from our library. You can get the image by visiting this page in the EWS back office.

You can download the image and upload it or alternatively you authenticate your Facebook account with Enagic Web System and we will automatically update the cover image for you by selecting which page you wish to update. Visit the page https://app.enagicwebsystem.com/backoffice.php#section=socialcampaigns/getsec=campaigns and click "Social Logins", follow the instructions to authenticate with Facebook and then return to the page https://app.enagicwebsystem.com/backoffice.php#section=page/page=tools_banners to select your cover photo.

Now you have a Facebook business page but you’ve still got some work to do before you share it with your audience. Don’t worry—your page is not yet visible to the public and what you are looking at is just a preview.

Step 3: Create your username

Your username, also called your vanity URL, is how you tell people where to find you on Facebook.

Your username can be up to 50 characters long and you want it to be easy to type and easy to remember. Your business name or some obvious variation of it is a safe bet.

Click Create Page @Username in the left menu to set up your vanity URL.

Click Create Username when you’re done. A box will pop up showing you the links people can use to connect with your business on Facebook and Messenger.

Step 4: Add your business details

It’s important to fill out all of the fields in your Facebook Page’s About section right from the start.

As Facebook is often the very first place a customer goes to get information about you, having it all there is important. For example, if someone is looking for a business that’s open till 9, they want to confirm this information on your page. If they can’t find it, they’ll surely keep looking until they find another place that’s more forthcoming.

To start filling out your business details, click Edit Page Info in the top menu. From this screen you can share all the important information about your business.

Description

This is a short description that appears in search results. It should be just a couple of sentences (maximum 255 characters).

Categories

Here you’ll see the category you entered in Step 1. If you like, you can add additional categories here to make sure Facebook shows your page to all the right people.

Contact

Add all the contact details you want to make public, including your phone number, website, and email.

Location

If you have a physical storefront or office, check to make sure that your location is marked correctly on the map. You can also add details about your service area, so people know, for example, which neighborhoods you deliver to.

Hours

If your business is open to the public during specific hours, enter those here. This information appears in search results.

Extra options

If relevant, enter your impressum, price range, and privacy policy link. An impressum is a legal statement of ownership, and it is generally only required in some European countries.


Click Save Changes under each section to implement your changes as you go.


Step 5. Tell your story

You’ve filled in all the simple details about your business, but there’s not much here yet to tell people why they should engage with your business on Facebook.

Fortunately, there’s a section of your Facebook business page where you can add a longer description of your business. To access it, click See more in the left menu, then click About, and then click Our Story on the right-hand side.

In this section, you can add a detailed description of what your business offers customers and why they should Like or Follow your Page. This is a great place to set expectations. Enter a headline and text for your story, then upload a relevant photo. When you’re finished, click Publish.

Step 6. Create your first post

Before you start inviting people to like the Facebook Page for your business, you should post some valuable content. You can create some of your own posts or use EWS Social Campaigns to post some relevant and compliant posts or schedule one of our campaign templates or campaigns shared by other leaders.


Step 7: Publish your page and invite an audience

To put your Facebook Page online click the "Publish Page" button in the left-hand menu.

Your page is live and visible to the world. Now you need to get some fans and followers, you can do this by inviting your existing Facebook friends to like your page.

Use your other channels, like your website and Twitter, to promote it. Add “follow us” logos on your promotional materials and email signature. If you’re comfortable doing so, you can ask your customers review you on Facebook, too.

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