With regulations like the European GDPR cropping up all over the world, you must be cautious when adding 3rd party scripts and trackers to your websites. Doing so in the wrong way could lead to you getting fined by various governments, with penalties upwards of $20,000 USD!
To help make this easier, we have created a place for you to put your 3rd party scripts under Settings > Websites > Universal Settings
You can decide what scripts get run at what level of consent. The different levels are:
necessary- Code that will always run without consent. This is strictly regulated around the world. Be cautious using this one! There is not likely anything you would integrate that fits this category.functional- Code to improve the function of your website, like Live Chat services.Note: LiveHelp Chat might be eligible here, so long as it does not do any tracking or analytics.
analytics- Code for anonymous visitor analytics. Any statistics that does NOT track any visitor data, including device ids and IP addresses!Live Chat often also does analytics, so you may need to use this category.
advertisement- This permission allows full personal data analtyics and tracking
To properly use these consent levels, make sure the script tag you paste in has type="text/plain" and the appropriate data-category. For example:
<script type="text/plain" data-category="functional">
(... your 3rd party code goes here (without script tag) ...)
</script>
The categories can be advertisement analytics functional necessary.
The best way to integrate 3rd party features
If you have Google Tag Manager setup for your site, they actually make it super easy to integrate third party features if your third party is a major well known brand. Check your Google Tag Manager dashboard to add a 3rd party script (via Add Tag function), you may search for your provider there.
